Using Context Marketing To Grow Your Nonprofit Organization
To put it simply, Context Marketing begins with knowing what’s relevant to customers, or in the case of a nonprofit organization, potential volunteers, donors, and board members. The content you...
View ArticleChatbots and AI in the customer experience equation
Chatbots are not new, but they hit the news recently when Facebook announced they’re implementing and planning for businesses to use chatbots through their platform. If you’re not familiar with...
View ArticleHow to build a custom email template in EXM 3.3
We’ve talked about "Sitecore Experience Manager (EXM) 3.3 and its new reporting functionality," so now let’s dive a bit deeper into other features. Today’s post—building a custom email template—is sure...
View ArticleBuilding trust and loyalty through remarkable customer experiences
Focusing on the customer experience isn’t new, and it’s definitely not going away. To get and keep our customers’ trust and loyalty, we must continuously strive to make their experiences with our...
View ArticleMarketing technology for personalized customer experiences
Delivering personalized customer experiences across channels and devices in real time can be a huge challenge without the right tools (and of course, solid strategies for choosing, implementing, and...
View ArticleUsing Sitecore Analytics for Data-Driven Personalization
I will admit it - I hate math. Numbers are my enemy. When I think about math and data analysis, I am taken back to the days of equations on chalk boards and TI-83 calculators. That being said, math and...
View ArticleTaxonomy – The Building Blocks of Sitecore Customer Experience
Resources – let’s face it, when it comes to building a solid plan and execution strategy, most businesses lack the resources and time to engage in a mature digital experience. Beyond resources, you...
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Digital Survivor Recap: Komfo - How to Utilise Your Data on Social
Last week, Komfo’s Lisbeth Chawes got up very early to present our latest Digital Survivor webinar, How to Utilise Data on Social, live from Copenhagen.
View ArticleThe Best of New Orleans
You can scan scads of travel sites that list the best that New Orleans has to offer but we thought we'd put together an all-star list just for you. To help you get around, grab a meal, get a workout in...
View ArticleTips for maximizing your time before, during, and after Sitecore Symposium 2016
Let the countdown begin! Sitecore Symposium 2016 is less than a month away. Now is the time to rev up and get your proverbial ducks in a row. To help, use these valuable tips and pointers to get the...
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